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Eduard Anatolyevich Pichugin

Eduard A. Pichugin, the general director of Lenfilm Studios.
He is a board member of the Union of Cinematographers in Russian Federation; President of "Kinoalliance", the National Association of the Cinema Professional Organizations; the board member of the Producers Guild of Russian Federation. He has been engaged in promoting movie presentations and building cinema theaters since 1999. He holds a degree as a Candidate of Economic Sciences, wrote and defended the thesis on “Cash Flow Management in the Cinema Industry” within the framework of his major – “Finance and Credit”. He is a founder of the federal movie theater chains "Kronverk Cinema" and "KINO CITY".


Conclusions of the conference – “Main Strategic Guidelines for the Development of the Film Industry in the Russian Federation


On June 6-7, 2011, within the framework of the Russian Open Film Festival Kinotavr in Sochi, we organized the second conference of the all Russian Forum – KINO ROSSIYI 2020 (Russian Cinema 2020) – “Main Strategic Guidelines for the Development of the Film Industry in the Russian Federation”.

At this conference, we continued to discuss strategies for the development of the Russian film industry until 2020 along the main guidelines that had been laid out in the resolutions of the Government Council on Cinematography on February 2, 2011. An additional vector for development was defined at the Meeting on Cultural Issues, held in Penza on April 29, 2011. The strategic guidelines were approved for further operations by the Chairman of the RF Government during the teleconference between Penza and Maykop.

The organizers of the conference in Sochi included the following institutions: the Committee for Culture at the State Duma, the Department of Cinematography of the Ministry of Culture of the Russian Federation, and the project KINOCLUB: Culture, Education, and Communication, initiated by the All-Russian political party Yedynaya Rossiya with analytical support from the independent research company Movie Research.

Practically all the leading players of the domestic film industry responded to our invitation. In particular, the following personalities attended the conference:

·         Denys Molchanov, Director of the Department of Mass Communication, Culture and Education of the Government of Russia;

·         Aleksandr Rodnianskiy, President of the Russian Open Film Festival Kinotavr;

·         Fedor Bondarchuk, film director, producer of the Kinotavr Film Festival;

·         Daniil Dondurey, editor-in-chief of Film Art magazine;

·         Sergey Tolstikov, Executive Director of the Federal Fund for Social and Economic Support of Domestic Cinematography;

·         Yekaterina Mtsituridze, Head of Sovexportfilm;

·         Oleg Ivanov, General Director of the Movie Research Company;

·         Oleg Berezin, General Director of Nevafilm;

·         Viacheslav Telnov, Director of the Department of Cinematography at the RF Ministry of Culture;

·         Sergey Selianov, Chairman of the Association of Cinema and Television Producers;

·         Elena Romanova, Director of the International Department of the Cinema Fund;

·         Renat Davletiarov, President of the Guild of Film Producers of Russia;

·         Dmitriy Kazuto, Executive Director of Film Alliance NPO;

·         Ilia Bachurin, General Director of Glavkino;

·         Alexander Rubin, General Director of the Kino Proekt Company;

·         Konstantin Barnukov,  General Director of the 3D Media Group;

·         Andrey Milekhin, General Director of Romir;

·         Ilia Popov, President of the Smeshariki Company.

At the conference, we decided that the Strategies for the development of the Russian film industry should be worked out by December, 2011. According to Grigoriy Ivliev, Chairman of the Forum, Head of the Committee for Culture of the RF State Duma, the challenges facing the film industry are the following: releasing films, which promote and accept direct participation in information support of priority developments for the country until 2020, which were declared by our country’s government. “Will modern cinematography achieve anything in domestic and global culture? The solution to that question depends only on you…” remarked Ivliev in his address to the participants of the forum – film directors, producers, and distributors.

On my side, I would like to add that we, as creators of strategic development of the domestic film industry, clearly understand the tactics, investment strategies, and mechanisms for implementing a new document. Our objective is to maintain our leading position in Europe with regard to the growth rate of our film market and production volumes, to preserve State support of the film industry, which has already reached 100 million Euros, to renovate film production and screening infrastructures, and encourage the development of large-scale holding companies and new financial mechanisms for the film industry.

Denys Molchanov, Director of the Department of Mass Communication, Culture, and Education of the Government of Russia, addressed the cinema community with these words: “We would like to hear your opinion on a certain number of important issues. Representatives of executive authorities have come here to hear out your opinions concerning initiatives, actings, and further steps.”

Fedor Bondarchuk, my partner in the KINOCLUB project, film director and producer of the Kinotavr Film Festival, thanked our professional colleagues for accepting the invitation to attend the conference and expressing such an enthusiastic and serious attitude.

Daniil Dondurey, editor-in-chief of Film Art magazine informed us that, after the law “On State support of a domestic film industry” had been approved, the number of modern cinema theaters in our country grew by 70% , and national film production by six times, whereas the share of distributed Russian films increased by 5.5 times in comparison with 1997. Only in the previous year have Russian cinematographers shot and produced a total of 119 pictures.

According to opinions formulated by forum participants, the film production process in Russia “needs to be reinvented”. During different conference discussions, many other suggestions were raised by the participants, and these will also be included in the strategic development project for the Russian film industry until 2020.

The first day of the conference ended in the preparation of a draft resolution, which was thoroughly discussed on the next day, June 7, 2011. As a whole, all the participants of the conference – film directors, producers, and film distributors – approved the draft resolution.

Grigoriy Ivliev, Chairman of the Committee for Culture of the RF State Duma, remarked that the conference had achieved a very important goal, namely that the representatives of the domestic film industry had found a way to work out important strategies for the Russian cinema industry. Grigoriy Ivliev noted that even if any laws need to be reviewed in order to ensure the development of the Russian cinema industry, the State Duma will be ready to change these laws.

The following stage for working out strategic development guidelines for the Russian film industry will consist in examining the main directions of these strategies in greater detail. Working within the framework of study groups, which will be formed in the near future, we plan to conduct comprehensive analyses of the situation, and define clear objectives. In addition, we will organize a detailed assessment of strategic initiatives, and the methodology of the Strategy will be elaborated directly.

Oleg Ivanov, General Director of the Movie Research Company, stated that strategies for the cinema industry and State policies in the cinematography filed should be guided by similar objectives.

At the end of the conference, we invited all participants involved in the domestic cinema industry to work on these strategies in order to stimulate the development of the Russian cinema industry. Debates and discussions will be continued at special strategic Forum sessions and during meetings of different study groups. The next conference of the All-Russian Forum – Kino Rossiyi 2020 (Russian Cinama 2020) will be held in Saint Petersburg on September 15, where the first results of the work done on strategies for the development of Russian cinema will be presented.

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